An actionable strategic plan is the outcome of a systematic investigation into an institution’s character and adaptability.
Strategic Planning Insights
Whether an institution engages in linear or organic strategic planning, there is no escaping the need for competitive intelligence and quantitative data in today’s higher education market.
State and national resources for educational statistics on postsecondary education make possible peer comparisons to define institutional strengths or to find trends indicative of weaknesses. The available data, however, have become so plentiful that planners are often at a loss to construct the proper quantitative window into an institution’s prospective opportunities and threats.
Historia|Research provides strategic planning services to identify the peers, data, and projections that empower strategic planners and personnel to focus on the development and execution of institutional goals. Our planning services synthesize the rich resources provided by governments and publishers that result from the annual cycle of institutional data submissions into reports with actionable insights. Additionally, we work with institutional researchers locally to put strategic data sets to use for forecasting enrollment trends, predicting student success, and targeting support services. Our expertise minimizes the chance that planning committees set impossible goals or fail to communicate how progress to goals will be measured at the institution.
Strategic Planning Services
|Competitive Benchmarking||Peer selection reveals where an institution sees itself in the higher education landscape while peer competitive benchmarking expresses what an institution aspires to improve. Our consulting services enable strategic planners and institutional leaders to reach a realistic assessment of the academic, market, and budgetary characteristics of their institutions in order to set aspirational goals or identify aspirational peers that inform the entire strategic planning process.|
|Fact Book Development||The performance measures an institution tracks convey the values and vision of its leadership. Consequently, effective strategic planning and implementation begins with transparent communication of institutional performance to the academic community and stakeholders in an Institutional Fact Book. In conjunction with our automated data submission services, we offer services to build routine exports from annual submissions to facilitate fact book production and updates.|
|Performance Metric Projections||Trend analysis insures that an institution sets goals consistent with its past performance and within reach of its financial means and local market conditions. To aid the strategic planning process and implementation, our team works with key administrators to understand the assumptions in their operational plans, then analyzes past and present trends based on their input to forecast enrollments and other performance measures.|
|Benchmark Survey Research||Aside from the benchmark comparisons with the national or regional student population, standardized surveys offer valuable insights into the local educational challenges for an institution. To get the most value from strategic surveys, we merge student database and learning outcome records to student engagement data sets in order to discover the high impact practices that uniquely influence your student body.|
|Strategic Plan Assessment||Strategic plan implementation requires the distribution of responsibilities to achieve the goals and objectives, making regular assessment of progress on activities and accountability measures key to the fulfillment of those goals and objectives. Our team takes into account the unique aspects of your institution’s implementation of its strategic plan to design assessment methods that monitor progress for executive leadership.|
|Predictive Analytics for Success||Too often, a twenty point improvement in admitted students’ SAT scores that faculty or support services favor does not result in the anticipated improvement to an institution’s retention or graduation rates. Our predictive analytic services provide enrollment experts and strategic planners foresight on the potential impact of enhancements to recruiting and retention strategies.|